Get Googlised :: Frequently Asked Questions

What is Google AdWords™ ?

It's a way of directing people who are searching for what you sell to your business over the internet. People increasingly use search engines like Google™ to search for everything they need, from hotels to plumbers, holidays to MOT garages. The phrases they might use are the keywords that will trigger your ad to appear and if someone clicks on it, they will be directed to your site. You only pay when someone clicks on your advert and is directed to your site, hence "Pay-per-click"

What are keywords?

Words or phrases that people use to find businesses like yours, for example to find hotels in London, potential customers might search for "Accommodation in London" or simply "London Hotels"

Where do I get the keywords from?

Our experts will analyse your business and suggest the most relevant terms, with the example above we might suggest "Hotels near Hyde Park" rather than just London, which would target your customers to your specific location.

How many keywords can I have?

As many relevant and targeted keywords as you like, we don't limit the words or phrases that will drive business to your site.

Can I edit or change my keywords?

Yes you can add or suggest new keywords at any time and, as we grow to understand your business, we'll develop more phrases and new areas of your business to market.

Will you get me to the top of page?

Using adwords is the quickest and perhaps most cost effective way to get your business on the first page of Google™. Your position will vary according go the competition and how much you are prepared to spend on your pay-per-click campaign but most small to medium sized businesses should retain a position on the first page.

How will Google Places help me?

This is a great service for businesses to tap into their local market. For example, a customer searching for a "plumber in York" will be shown a map pinpointing our client's listing to show where they are and what they do. It's also possible to add pop up vouchers or offers to further entice potential customers.

What about advertising Nationally?

If you have a product that isn't location specific, like a mail-order business, we can set your ads to be seen by everyone in the country searching for your product. As you'll be competing on a larger stage, the cost per click would increase compared with advertising locally.

How are you qualified to offer this service?

With over 15 years experience developing websites, providing SEO and working with adwords we're the natural choice to make a difference to your business. We also GUARANTEE that you will generate more qualified enquiries, you can't get a better offer than that.

Payment

There is a nominal fee to set up the account, generate your listing and provide the web code that's added to your site to provide the detailed statistics. After that you pay your monthly click and management fee by direct debit. If at any time you want to switch to an alternative marketing product just let us know and we'll adjust your account.

How can I control how much I spend on AdWords?

It's easy, you are in complete control. When the account goes live your ads will start appearing within 15 minutes or so and potential customers can click on them to get to your website. We can monitor the activity and set a daily budget that will limit the amount of money spent. If you want to stop getting clicks because you think you're spending too much, the account can be paused and adjustments made to the daily budget.

What makes "Get Googlised" different from the rest?

You'll get to speak with your advisor regularly for a truly personal service, we'll even come and see you if possible to explain what we can do and offer advice. We will help you track every lead or enquiry so you'll understand what activity gives the best value for your marketing spend.

What if I need more help?

We are a full service marketing agency that specialises in on-line marketing, web design and Search Engine Optimisation however, our experts are also fluent in off-line marketing techniques and the use of telephone systems to provide a well structured and trackable marketing plan.

Get Googlised

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